Buying Hearing Aids the Modern Way
Advents in technology have drastically improved the relationship between consumers and producers, making the relationship closer than ever before. Gone are the days of having to pay a premium, the capitalist’s way of incentivizing all the middlemen between factory and consumer. Now, because of the Internet and far more choices, those seeking a more just price on goods have way more options than going to a specialty store in their town and being strong-armed into thinking they have to break the bank to improve their hearing.
While brick and mortar stores have surely taken a hit due to the convenience of online shopping, consumers have more power than any time in history. This newfound consumer advantage spans across countless industries, making it easier to find the best price, fastest delivery, and highest quality. The rise in choice has empowered the everyday consumer.
One industry that had been squeezing as much as possible out of their customers for years was that of the hearing aid. The cost of hearing aids was always very high to the consumer, making it extremely difficult for those on a tight budget to secure a set of hearing aids.
Before technology made it possible for consumers to cut out the middlemen and buy direct, the process of buying hearing aids was a tedious and expensive endeavor. There were many links in the chain that connected the factory to the consumer. These links included dealers, sales representatives, brick and mortar shops, and doctors. Everyone along that chain was pocketing a portion of the final price, driving the cost to upwards of $8,000 for the consumer. The cost for the manufacturer - including their profit - can be anywhere from $75-$500.
When hearing aids first hit the market in the 1950s, the price tag - in inflation-adjusted dollars - was about $2,000. That is a fraction of what the cost is today for most consumers who buy the traditional way from audiologists. Even though technologies have improved and there is way more competition, the price has gone up for those looking to take the long-established route of purchasing.
Luckily, the need to drop an exorbitant amount of money to simply better one’s standard of living is no longer a necessity. Buying online has changed the way consumers spend their money. This is especially true for those who live in areas where there isn’t much choice. Nowadays, these consumers can visit a doctor and then simply buy their hearing aids online, cutting out many middlemen and saving a significant amount of money in the process.
There are six companies out there that account for approximately 95% of the hearing aids market share in the US. That doesn’t leave a lot of wiggle room for competitors to come in and offer a better price.
Shopping online has leveled the playing field. Now, anyone can buy hearing aids. Although some elderly folks might have a little difficulty with the learning curve of using the Internet, buying hearing aids online has never been easier than it is today.
Sites like HearingAidsRX.com make the purchasing process very simple. This way, anyone can buy hearing aids online with the ease of a few clicks. No longer do those with hearing issues need to endure additional problems when it comes to improving their situation.
Technology has improved both hearing aids and their purchase in two respects; the quality of the product and the ease of purchasing. Those with hearing issues can finally rejoice. They can finally focus on the things that matter by using improved technologies and leaving their worries behind. Now that those needing the hearing aids most have the power to buy direct, they can vastly improve their quality of life while leaving their wallets happy in the process. It is a win-win situation.